UAG Entertainment
UAG Entertainment

About

Sydney, Australia — Global Operations

We Don't
Represent
Talent.

We Build It.

UAG Entertainment is a full-service global agency — operating across music, modelling, casting, events, production, and film. We take raw talent and transform it into internationally recognised brands.

From Sydney to Singapore, Paris to China — our network is global, our standards are uncompromising, and our work speaks for itself.

Priscilla Cortese

Sydney, NSW — Australia

Founder & CEO

Priscilla
Cortese

Priscilla Cortese is a high-level music executive and founder of UAG Entertainment, known for transforming talent into globally positioned brands through strategic vision and influential partnerships.

She began as a touring artist at 15 and became Australia's #1 Latin Artist by 18, before pivoting to the business side of the industry. She has since led high-profile projects in production, artist development, and global brand strategy.

With a background in real estate, law, and international business, Priscilla brings over a decade of executive experience — known for her sharp instincts, expansive network, and ability to build scalable ventures with lasting global impact.

01

Talent First

Every decision starts with the talent. We build careers, not transactions.

02

Global Standard

Our roster competes on the world stage. Our expectations match that level.

03

Long-Term Vision

We invest in the full arc. From emergence to legacy — we are there for all of it.

Leadership

The Executive
Team

Gary Chow

Gary Chow

Chief Operating Officer — China | Partner

Gary has served in executive roles at Live Nation, Live Nation China, Kaisa Group Holdings, Baoneng International, Fosun Group, and China OCT Group. During his ten years in the United States he oversaw strategic planning, investment, and acquisition of live performances and music festivals, growing entertainment content operational revenue to over $1B in China.

Melanie Hillier

Melanie Hillier

PR Director

A French-Australian Fashion PR expert based in Paris, with experience at top fashion houses including Christian Louboutin, Tommy Hilfiger, and Stella McCartney. She has also worked in leading PR agencies on campaigns for brands such as Thomas Sabo and The Kooples.

Maricel Dionisio

Maricel Dionisio

Hair & Make-Up Director | Casting Manager

Maricel "Celle" Dionisio is a seasoned makeup artist and hairstylist based in Parramatta, Sydney, with over 14 years of experience. Her artistry has graced prestigious events such as Australian Fashion Week, Pacific Runway, and Miss Earth Australia.

Rachael Stagg

Rachael Stagg

Chief Staff Officer

Rachael has over two decades of experience in the creative industries, with expertise in operations, marketing, content production, and client engagement. Today she focuses on fostering team culture, strengthening communication, and driving the company strategic vision.

Steven Guzman

Steven Guzman

Director of Videography & Photography

A Sydney-based creative professional passionate about helping brands grow through storytelling, strategic branding, and impactful visuals. With expertise in videography, photography, and startup development, he has partnered with businesses across diverse industries.

Richard Sedin

Richard Sedin

Events Director

Richard brings over 20 years of experience in events and hospitality. With a background spanning luxury hotels, large-scale venues, and bespoke activations, he is known for creating seamless, memorable experiences from concept to execution.

Joanne Colefax

Joanne Colefax

Transformation Coach

An elite coach who guides driven women — entrepreneurs, professionals, and high achievers — to create powerful change from the inside out. Her compassionate yet transformative approach empowers women to step beyond survival and create lives of fulfillment and authenticity.

Global Footprint

From ARIA
to Bazaar.
Worldwide.

UAG Entertainment talent has been featured across the world's most prestigious media outlets — from Forbes and Daily Mail to haute couture fashion weeks and global brand campaigns.

View Press & Media →
UAG Media Kit